€20M+ pipeline, built from zero

OUTSCALE, a Dassault Systèmes brand (CAC 40), launched a new unit around an innovative, highly technical SaaS: Virtual Twins of Organizations. It was new territory in many ways. OUTSCALE was an established name in Cloud and infrastructure, so the challenge was to extend its brand awareness into a new SaaS offering. The product was still taking shape, with no ready use cases yet. And a single solution had to reach two very different audiences, Finance and Healthcare, each with its own complex regulations.

My job was to turn a complex concept into understandable value, and to find the positioning, wording and strategy for each target group, not one shared script. I developed and led the go-to-market, then an integrated marketing strategy to grow brand awareness for the new solution and build a lead-generation engine to win the first customers.

Actions: PR, social media and organic search; positioning and messaging crafted for each audience; custom web pages, plus an outbound strategy and campaigns. I also produced 20+ corporate videos and ran a wide range of events across EMEA, from exhibitor stands to executive gatherings.