Case study · CrossKnowledge, a Wiley brand
Turned market intelligence into a sales advantage for 100+ reps
Strategic marketing and sales enablement for an EdTech company, turning market intelligence into tools sales teams could actually use to win.
CrossKnowledge, a Wiley brand, is an EdTech company whose regional sales teams needed to understand a fast-shifting competitive landscape and sell against it with confidence. I sat between market intelligence and the front line, turning research into things reps could use in real deals.
I led competitive and market research and translated it into clear positioning, value propositions and battle cards. I designed, delivered and automated sales-enablement tools and workshops for 100+ salespeople across multiple regions, lifting their grasp of the competitive landscape by 75%.
I also ran the analyst-relations program and co-organised the company's main annual client event, raising its external profile.